Quick answerThere is no single number of years that makes someone the right web designer for your business.
Signal 01
Ask for examples and specifics
Look for evidence that the designer can organize information, create pages that work on phones and desktop screens, and provide a clear route to contact the business. If you need a particular feature—such as online payments, booking, or a connection to another system—ask whether the provider has experience with that exact kind of scope. A portfolio of attractive brochure sites alone does not establish e-commerce expertise.
Choose a few examples and ask what the designer personally contributed. How were the pages planned? What was the client's role? How were forms tested? What changed after feedback? These questions reveal more than a list of software tools.
Good experience also includes knowing when to ask for clarification or recommend a simpler option. A provider should be willing to explain trade-offs, name what is outside the scope, and avoid promising a guaranteed search position or sales result.
Signal 02
Evaluate the whole working relationship
Communication, account access, ownership, and post-launch responsibilities matter alongside technical skill. Ask who controls the website files and what support is included. Get the answers in writing before agreeing to the project.
LOITTEB works with Hamilton-area businesses on custom web design, redesign, management, and hosting. Read about its Hamilton web design service (https://loitteb.ca/web-design-hamilton/) or request a free website review (https://loitteb.ca/free-website-review/) to talk through your needs.